Women Leaders in Supply Chain Luncheon

Amanda Woodfill serves as the Director of e3PL Professional Services. She has been with HighJump for over 2 years and has over 10 years of experience in Warehouse Management. She currently works at HighJump’s Minneapolis office.

Cheryl Reisdorff has over 20 years of experience in the Supply Chain Software industry. She is passionate about the impact that excellent training has on all companies…especially those in Supply Chain. She began as a WMS implementation consultant and software trainer. As she increased her knowledge of the industry, Cheryl has had the opportunity to lead the Education Departments of three different Supply Chain Software companies. For almost a decade Cheryl was an International Sales trainer, traveling the world teaching sales professionals how to truly take care of their customers. She is excited to be at HighJump, making a difference for the customers, partners and employees.

Christine Hirtz is a senior Territory Manager covering the Midwest and Pacific Northwest regions. Since joining HighJump in 2004, she has worked with a large number of customers spanning across multiple industries in support of their business strategies. She is passionate about enabling and empowering companies the ability to leverage HighJump’s solutions to improve their overall supply chain operations. Through her tenure, she has been Territory Manager of the Year numerous times and with her partnership, has helped a leading online retailer grow from $30M in revenue to $1.2B, while transforming their business in a dynamic industry; a well-branded food manufacturer and distributor realize significant labor cost savings; a parts distributor expand their distribution network of facilities to achieve shorter order fulfillment and transportation times; and a major airline increase visibility and traceability of aircraft parts while streamlining documentation capture and chain of custody/delivery. 

Christine resides (or as she puts it “gets her mail”) in Minneapolis as she is often traveling on a plane or onsite at a customer or prospect’s facility. As a mom of three busy sons, she values the culture at HighJump which provides her with work-family balance. Christine considers herself a “foodie”, enjoys any activity on the water (paddling, fishing, boating), biking, rock climbing and traveling for leisure. 

She is tremendously excited about HighJump’s Elevate conference and is especially an advocate for recognizing the strong women leaders in supply chain.

Gwen Keffel has been with HighJump for over 5 years and is currently the Design Specialist with HighJump Corporate Marketing. Gwen holds a BS in Visual Communications and has over 10 years of experience in graphic and web design. She currently works at HighJump’s Colorado Springs office.

Heather Smith brought more than a decade of communications expertise to HighJump upon joining the company in 2017.

With a passion for technology, smith has executed sophisticated communication programs for companies around the world. Along with developing strong industry relationships with media and analysts, she uses her experience and passion for communications to maintain HighJump’s brand in line with the latest trends in the global supply chain. She’s achieved essentially countless media placements in leading publications across the globe, in addition to inclusions in influential analysts report – all while evolving social media, content and design strategies to meet business objectives.

Smith holds a Master’s Degree in Strategic Communication from the University of Denver. She also earned a BS in Mass Communications with a Public Relations Emphasis and a BA in Spanish from Black Hills State University.

Joanne Gulnac is the Vice President of Support – North America and the General Manager of our Retail Business Software division of PROFITsystems. Joanne leads support operations for over 4000 customers and brings a strong dedication and focus to delivering quality customer service. In her General Manager role, she is responsible for all facets of the business from managing new client acquisitions to client retention to product development. In all aspects of her job, improving the end user experience is always her top priority.

Joanne is celebrating 19 years with the company and currently lives in Virginia Beach.

Kaitlin (Vinson) Peterson is the founder of Women Leaders in Supply Chain at HighJump Elevate. Kaitlin has been with HighJump over 8 years and is currently based in Minneapolis, Minnesota as the Vice President of Field Marketing, North America. Previously, Kaitlin was the Director of Program Management and spent a year on assignment in Bad Nauheim, Germany as part of the post-merger integration team with Körber Logistics Systems. 

Nominated as a CSCMP Emerging Leader in 2017, Kaitlin has a passion for supply chain technology, millennials in the workforce, and women in business. Kaitlin completed the Körber Global Management Personal Development Program which brought together leaders from throughout Körber for an intensive 2-year training program. 

Previously, Kaitlin led the global marketing operations and corporate marketing team for HighJump out of Manchester, U.K. and Denver, Colorado.

Kaitlin holds a bachelor’s degree from University of Denver and an International Master’s degree in Business from University of Denver. Kaitlin also holds several certifications from Wharton Online, Berkeley, and the Supply Chain MicroMasters courses from MIT Center for Transportation and Logistics.

Natasha serves as the Product Manager for Enterprise 3PL and Warehouse Edge at HighJump. She has worked in product management and development with a focus on design and experiences for over the past 15 years. Educated as a mechanical engineer, Natasha has led the VOC with the design and development of products to the global market in multiple industries. She has collected a wealth of experience working as the product manager of large corporations such as Emerson Electric and Bestbuy.com and start up business in education and recruiting and consumer electronics. Natasha is certificated as a SCRUM Product Owner in Agile practices and Pragmatic Marketing (PMC) and trained in Design Thinking.

Sonya Shahi has recently joined HighJump as a 3PL/Edge pre-sales consultant based out of Vancouver, British Columbia. Prior to that, Sonya spent 10 years in a 3pl facility that specialized in food storage and distribution (dry, fresh, frozen) as a HighJump customer.

Sonya started as a part of the Customer Service team when her organization bought HighJump as a WMS solution to help with the expansion of the business. She was given the opportunity to be a superuser and provide support for internal and external users and was a superuser for 6 years. Sonya’s role in the organization was to onboard existing and new customers, build efficient workflows, train new users and assist with EDI customer integrations.

Although Sonya’s educational background is in Human Resources, she finds software and logistics a lot more interesting. Sonya finds it exciting to show customers how the Enterprise 3PL product can make their lives easier by automating processes and eliminating the reliance of tribal knowledge.

When she’s not working, Sonya is spending time on DIY home improvement projects, working out or playing sports with her friends.

Tailar Kennedy has spent her entire career working in supply chain, primarily in the field of voice-directed work in the warehouse.

As a Global Product Marketing Manager for Korber Logistics, she helps guide strategy, complete market research, and enable sales teams. She has helped aid in three rebrands in her time with Korber companies, each time ensuring brand consistency and strong communication. Tailar has also written dozens of pieces of industry content, with pieces featured in trade publications including DC Velocity and Supply and Demand Chain.

Tailar holds a Masters of Business Administration with a Marketing Emphasis and a BA in Management from Western Washington University. Tailar currently resides in Tumwater, Washington.